The Brevo (formerly Sendinblue) Add-on for The Newsletter Plugin is a bridge that allows you to offload your email delivery to Brevo’s professional SMTP servers while managing your lists and campaigns from within your WordPress dashboard.
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API Version: Requires a Brevo API v3 key for secure communication.
Compatibility: Works as an extension of “The Newsletter Plugin” (one of the most popular self-hosted WP newsletter tools).
Delivery Method: Replaces the standard WordPress wp_mail() (which often triggers spam filters) with Brevo’s SMTP relay.
Requirements: * An active Brevo account.
A validated sender (email address/domain) in your Brevo console.
The Newsletter Plugin (Core) installed on WordPress.
High Deliverability: By using Brevo’s infrastructure, you bypass the limitations and poor reputation of shared hosting servers.
Automated Sync: Automatically syncs your WordPress users and WooCommerce customers into specific Brevo lists.
GDPR Compliance: Includes support for double opt-in (confirmation emails) and consent checkboxes.
Real-time Analytics: Tracks opens, clicks, bounces, and unsubscribes directly, often syncing this data back to your WordPress reports.
Drag-and-Drop Editor: Allows you to use either the plugin’s native composer or Brevo’s external templates to design emails.
Automation: Supports triggers for “Welcome” emails, abandoned carts (via WooCommerce), and new post notifications.
Install the Brevo Add-on from the Newsletter Plugin’s “Add-ons” menu.
Generate an API v3 Key in your Brevo Dashboard (Settings > SMTP & API).
Paste the key into the plugin settings in WordPress.
Validate your sender domain in Brevo to ensure your emails don’t hit the “Promotions” or “Spam” tabs.
