The Gravity Forms Emma Add-On is an official integration that connects your WordPress forms directly to your Emma email marketing account.
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This is EXACTLY the same product as distributed by the developer. Sales Page
Technical Specifications & Requirements
To run the Emma Add-On reliably, your environment should meet the following standards:
| Requirement | Specification |
| WordPress Version | Latest stable version (currently 6.x recommended) |
| PHP Version | 7.4 or higher (PHP 8.2+ recommended for performance) |
| MySQL Version | 8.0+ or MariaDB 10.4+ |
| Gravity Forms | v2.5 or higher (required for the newer mapping UI) |
| Emma Account | Active Emma account with Public API Key, Private API Key, and Account ID |
Key Features
The addon is designed to automate lead generation and audience segmentation:
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Seamless Subscriber Capture: Automatically adds users to your Emma audience groups when they submit a form.
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Smart Segmentation (Conditional Logic): Use Gravity Forms’ built-in logic to only send subscribers to Emma if they check a specific box or meet certain criteria (e.g., “Industry = Tech”).
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Custom Field Mapping: Link any form field (Phone, Address, Company) to a corresponding custom member field in your Emma account.
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Double Opt-In Support: Ensure list hygiene by sending an automated confirmation email before the user is officially added to your list.
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Group Selection: Route specific forms to specific Emma groups for targeted automated workflows.
- Categories: WordPress Plugins
- Tags: Gravity Forms
