The Gravity Forms Geolocation Add-On is a powerful official extension that bridges your WordPress forms with the Google Places API. It is primarily designed to improve user experience through address autocomplete and to provide site admins with geographic insights for every submission.
This is EXACTLY the same product as distributed by the developer. Sales Page
Powered by Google Places: Users can start typing their address, and a dropdown of suggestions appears.
Auto-population: Selecting a suggestion automatically fills in the Street, City, State, Zip, and Country fields.
Increased Accuracy: Reduces manual entry errors and improves form conversion rates by saving users time.
Automatic Tracking: Captures the user’s location (Latitude and Longitude) upon form submission, even if the user doesn’t interact with an address field.
Entry Map: Displays a Google Map within the WordPress dashboard for each entry, showing exactly where the user was when they submitted the form.
Data Storage: Stores address details, coordinates, and even a static map image within the entry meta.
License: Requires a Gravity Forms Elite License.
API Keys: Requires a Google Places API Key (and the Maps JavaScript API enabled) via the Google Cloud Console.
Billing: Google requires a valid billing account for their API, though they offer a generous free monthly credit ($200) that covers most small-to-medium sites.
If you are looking for more advanced features like “Store Locators” or “Distance-based Calculations,” you might be thinking of the third-party extension. Here is a quick comparison:
| Feature | Official Geolocation Add-On | Third-Party (GEO my WP) |
| Address Autocomplete | Yes | Yes |
| Entry Map in Admin | Yes | Yes |
| Distance Calculations | No | Yes (Route & Travel Time) |
| Locator Button | No | Yes (Auto-detect user’s GPS) |
| Mashup Maps | No | Yes (Show all entries on one map) |
| Cost | Part of Elite License ($259/yr) | Starts at approx. $55/yr |
Install: Download the add-on from your Gravity Forms account and activate it.
Get API Key: Go to the Google Cloud Console, create a project, and enable the Places API (New) and Maps JavaScript API.
Configure: In WordPress, go to Forms > Settings > Geolocation and paste your API key.
Enable on Form: Open your form editor, select your Address Field, and toggle the “Enable Geolocation” setting.
