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The WPAdverts – Google Analytics Addon is a premium extension designed to bridge the gap between your classifieds site and Google’s powerful tracking engine.

While the core WPAdverts plugin manages listings, this addon specifically focuses on transparency for your advertisers. It allows you to prove to people paying for ads that their listings are actually getting traffic.

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  • We Purchased And Downloaded From Original Authors
  • 100% Clean & Original File
  • Product Version: 1.1.2
  • Last Updated: 2025-04-02
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Core Features & Benefits

This addon doesn’t just track general site traffic; it isolates data specifically for the classifieds experience:

  • Advertiser Transparency: It allows your users (advertisers) to see real statistics for their own ads directly from their management panel.

  • 30-Day Performance Tracking: Provides a rolling 30-day view of:

    • Ad Page Visits: How many times the ad appeared in search results or lists.

    • Ad Detail Views: Direct clicks to the specific ad page.

    • Contact/Phone Clicks: Tracking “Reveal Phone Number” or contact form submissions.

  • Visual Data: The data is presented using charts similar to Google Analytics’ own interface, making it feel professional and familiar.

  • Admin Insights: As the site owner, you can view these same stats in the WordPress backend (wp-admin) while editing an ad to see how it’s performing.

Technical Highlights

  • GA4 Compatibility: Modern versions of the plugin are built to support Google Analytics 4 (GA4) using your Measurement ID.

  • Frontend Integration: It integrates with the [adverts_manage] shortcode so users can see their stats without ever entering the WordPress backend.

  • E-commerce Style Tracking: It can track ad-posting conversions (if you charge for listings), helping you see which traffic sources lead to actual revenue.

How it Works

  • Installation: You upload it as a standard WordPress plugin alongside the core WPAdverts plugin.

  • Configuration: Navigate to Classifieds > Options > Analytics in your dashboard.

  • Connection: Enter your GA4 Measurement ID.

  • Verification: Once connected, the plugin begins “tagging” events (like ad views) and sending them to Google. It then fetches that data back to display to your users.

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