The Reports and Retargeting Addon for “The Newsletter Plugin” (WordPress) is a premium extension designed to transform raw campaign data into actionable marketing insights. It expands on the basic tracking found in the free version to offer deep-dive analytics and behavioral segmentation.
This is EXACTLY the same product as distributed by the developer. Sales Page
The addon focuses on four essential indicators—Reach, Opens, Clicks, and Reactivity—to measure campaign health.
Interactive Charts: Visualizes subscriber engagement over time, allowing you to see exactly when your audience is most active.
Reactivity (CTOR): Measures the ratio of people who opened the email vs. those who clicked a link ($Clicks / Opens \times 100$), helping you judge content quality.
Subscriber-Level Detail: You can see exactly which subscribers opened, clicked, or suffered a delivery error.
URL Tracking Table: Lists every link in your newsletter and counts unique clicks per link to identify your most popular content.
Geographic Distribution: When paired with the Geo Addon, it provides a world map showing interaction levels by country.
Error & Cancellation Tracking: Identifies bounces and delivery failures so you can clean your lists effectively.
Retargeting is the core “power feature” of this addon. It allows you to create new segments based on how users interacted with a specific previous campaign.
| Retargeting Trigger | Actionable Use Case |
| Opened the email | Send a “Thank you” or a follow-up offer to engaged users. |
| Did NOT open | Resend the same newsletter with a different subject line to capture missed views. |
| Clicked a specific link | Move users to a “High Interest” list for a specific product or topic. |
| Clicked ANY link | Identify your most active “super-fans” for exclusive updates. |
| Delivery Errors | Isolate “broken” emails to attempt a different contact method or remove them. |
Data Retroactivity: If you install the addon after sending campaigns, it can still analyze those old campaigns (provided tracking was enabled at the time of sending).
Export Options: Detailed subscriber lists (filtered by status like “opened” or “clicked”) can be exported for external use.
Targeting Filters: Adds a “Subscription Date” filter to your main sending options, allowing you to target users who joined before or after a specific milestone.
Integration: Works seamlessly with the Automated and Autoresponder addons to trigger multi-step marketing funnels based on user behavior.
