The Gravity Forms Mailchimp Add-On is a foundational integration for WordPress, designed to bridge your form submissions directly with your Mailchimp marketing audiences. It is included in all Gravity Forms license tiers (Basic, Pro, and Elite).
This is EXACTLY the same product as distributed by the developer. Sales Page
Automated Subscription: Automatically adds users to a specific Mailchimp audience (list) upon form submission.
Field Mapping: Map standard Gravity Forms fields (Email, Name, Address, etc.) and custom fields to your Mailchimp Merge Tags.
Tags & Groups: Assign specific Tags or add users to Groups within Mailchimp based on the form they filled out.
Conditional Logic: Only send data to Mailchimp if certain conditions are met (e.g., “Only subscribe if the user checks the ‘Sign up for newsletter’ box”).
Double Opt-In: Toggle the requirement for users to confirm their subscription via email before being added to your list.
Marketing Permissions (GDPR): Support for Mailchimp’s marketing permission fields to ensure compliance with privacy regulations.
Notes & VIP Status: Automatically mark new subscribers as “VIP” or add custom notes to their Mailchimp profile.
To run the Mailchimp Add-On effectively in 2026, your environment should generally meet the following standards:
| Requirement | Specification |
| WordPress Version | 6.x or higher (latest stable recommended) |
| PHP Version | 7.4 or higher (8.2+ recommended for performance) |
| Gravity Forms | v2.5 or higher (Core plugin required) |
| Mailchimp Account | Any plan (including Free, Essentials, Standard, or Premium) |
| Authentication | OAuth 2.0 (Connect via the “Connect to Mailchimp” button in settings) |
Install: Navigate to Forms → Add-Ons in your WordPress dashboard, locate Mailchimp, and click Install.
Connect: Go to Forms → Settings → Mailchimp and click Connect to Mailchimp to authorize your account.
Create a Feed: Go to the specific form you want to link, click Settings → Mailchimp, and create a New Feed to map your fields.
