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The Gravity Forms Zapier Add-On is a powerful bridge that allows you to connect your WordPress forms to over 7,000+ external applications (like Google Sheets, Salesforce, Slack, and Trello).

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  • Product Version: 4.4.0
  • Last Updated: 2025-03-20
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System Requirements

To run the Zapier Add-On effectively, your WordPress environment should meet these benchmarks:

Component Minimum Requirement Recommended
WordPress 6.5+ 6.9+
PHP 7.4+ 8.3+
MySQL / MariaDB 5.6+ / 10.1+ 8.0+ / 10.6+
Gravity Forms Core v2.9+ Latest Version
SSL Certificate Required (HTTPS) —

[!IMPORTANT]

REST API Access: Your site must be accessible to the internet (not behind a local firewall or “coming soon” page) because Zapier communicates with your site via the WordPress REST API.

Key Features & Capabilities

The add-on has evolved from a simple “send data” tool to a two-way integration powerhouse.

  • Trigger – Submit a Form: Start a Zap instantly when a user submits a form.

  • Action – Create an Entry: Use data from other apps to automatically generate a new entry in Gravity Forms.

  • Zapier Transfer: Move existing entry data in bulk from WordPress to other platforms (ideal for migrations or periodic syncs).

  • Conditional Logic: Only trigger a Zap if certain criteria are met (e.g., “Only send to Salesforce if the ‘Lead Type’ is ‘Enterprise'”).

  • File & PDF Support: Automatically send URLs for uploaded files or generated PDFs (compatible with Gravity PDF) to cloud storage like Dropbox or Google Drive.

Technical Setup Essentials

The modern integration (v4.0+) uses a REST API Key connection rather than the legacy “Webhook URL” method.

  • License Level: Requires a Pro, Elite, or Nonprofit Gravity Forms license.

  • API Keys: You must generate a Consumer Key and Consumer Secret in Gravity Forms Settings (Settings > REST API).

  • Permissions: The WordPress user account used for the API key must have gravityforms_edit_forms capabilities and Read/Write privileges.

  • Authentication: Connection is managed within the Zapier “My Apps” dashboard, meaning you connect your site once and can use it for multiple forms.

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