The WPForms Mailchimp Addon is a professional integration that bridges your WordPress forms with your Mailchimp account to automate email marketing.
This is EXACTLY the same product as distributed by the developer. Sales Page
License Requirement: Requires WPForms Plus license or higher (it is not included in the “Basic” or “Lite” versions).
WordPress Version: Typically requires WordPress 5.5 or higher (latest stable version recommended).
PHP Version: PHP 7.4 or higher is generally required for modern WPForms addons.
Authentication: Uses Mailchimp API Keys for secure connection (OAuth is also supported in newer versions).
Dependencies: Must have the core WPForms plugin installed and activated.
The addon is designed for “set it and forget it” automation. Once configured, it handles the following:
| Feature | Description |
| Field Mapping | Connect WPForms fields (Name, Email, Phone, Custom Fields) to corresponding Mailchimp Merge Tags. |
| Conditional Logic | Only add users to your list if they check a box or select a specific option (e.g., “Yes, sign me up!”). |
| Actions | Choose to Subscribe, Unsubscribe, Archive, Delete, or Record Event when a form is submitted. |
| Tagging & Groups | Automatically assign Mailchimp tags or add subscribers to specific Interest Groups based on form input. |
| Double Opt-in | Toggle the requirement for users to confirm their subscription via email to ensure list quality. |
| Notes & VIPs | Automatically add internal notes to a contact’s profile or mark them as a VIP in Mailchimp. |
Install: Go to WPForms » Addons and click “Install Addon” under Mailchimp.
Connect: Navigate to WPForms » Settings » Integrations, click Mailchimp, and enter your API Key.
Configure: In the Form Builder, go to Marketing » Mailchimp to create a connection, select your audience, and map your fields.
