The WPForms Drip Addon is a premium integration tool designed to connect your WordPress forms directly to your Drip email marketing account. It allows you to automate lead capture and segment subscribers without using third-party connectors like Zapier.
This is EXACTLY the same product as distributed by the developer. Sales Page
Plugin Requirement: Requires WPForms Pro or higher (it is not available in the Lite version).
Drip Account: A valid Drip account with an API Token is required for the connection.
PHP/WordPress Compatibility: Generally follows the core WPForms requirements (PHP 7.4+ and the latest stable WordPress version).
Installation: Installed as a separate .zip addon via the WPForms “Addons” menu within the WordPress dashboard.
| Feature | Description |
| Unlimited Signup Forms | Create as many Drip-integrated forms as you need on a single site. |
| Field Mapping | Match any WPForms field (Name, Email, Custom Fields) to corresponding attributes in Drip. |
| Subscriber Actions | Automatically add or update subscribers, or remove them from specific campaigns upon form submission. |
| Tagging & Segmentation | Assign or remove Drip tags based on the form submitted, allowing for targeted automation. |
| Event Tracking | Record specific events (like a “Whitepaper Download”) directly into the user’s Drip profile. |
| Lead Scoring | Use form interactions to influence Drip’s lead scoring system to identify high-value prospects. |
| Conditional Logic | Only send data to Drip if specific conditions are met (e.g., if a user checks a “Subscribe to Newsletter” box). |
Authentication: You enter your Drip API Token into the WPForms Settings (Integrations tab).
Connection: Inside the Form Builder, you navigate to Marketing > Drip to “Add New Connection.”
Automation: You select the “Action to Perform” (Record Event, Create/Update Subscriber, etc.) and map your form fields to your Drip account.
GDPR Compliance: You can easily add a “Terms of Service” or “Privacy Policy” checkbox to ensure you have consent before sending data to Drip.
Newsletter Opt-ins: Standard sidebar or popup forms to grow your list.
Resource Downloads: Tagging users who download a specific PDF so Drip can trigger a follow-up “nurture” sequence.
Customer Surveys: Sending survey responses (via field mapping) to Drip to personalize future marketing emails based on customer preferences.
