PixelYourSite is a popular WordPress plugin that simplifies the implementation of the Microsoft Universal Event Tracking (UET) tag. Instead of manually pasting code into your site’s header, PixelYourSite manages the tag and automatically maps e-commerce events to Microsoft Advertising.
This is EXACTLY the same product as distributed by the developer. Sales Page
One-Click Installation: You only need to enter your UET Tag ID (not the full code snippet). The plugin handles the placement across all pages.
Automatic WooCommerce/EDD Integration: It automatically tracks “Purchase,” “AddToCart,” and “ViewContent” events.
Conversion Value Tracking: It sends the actual order value and currency to Microsoft Ads, allowing you to track Return on Ad Spend (ROAS) accurately.
Dynamic Remarketing: The plugin passes required parameters like Product ID and Page Type, which are essential for showing specific products to people who previously viewed them on your site.
Global Events: Beyond e-commerce, it can track generic actions like form submissions, downloads, and clicks.
The Microsoft UET functionality is typically handled as an add-on for the main PixelYourSite plugin.
| Step | Action |
| 1. Get the ID | Go to your Microsoft Ads dashboard → Conversion Tracking → UET tags and copy the numeric ID. |
| 2. Install Add-on | Install the PixelYourSite Microsoft UET (Bing) add-on (requires PixelYourSite Pro or Free to be active). |
| 3. Paste ID | In WordPress, go to the PixelYourSite menu → Microsoft/Bing ID field and paste your ID. |
| 4. Verify | Use the Microsoft UET Tag Helper (Chrome extension) to ensure the tag is firing correctly on your live site. |
While the core PixelYourSite plugin has a free version, the Microsoft UET (Bing) integration is usually a paid add-on or included in the Pro/All Access bundles.
Free Core Plugin: Focuses primarily on basic Meta Pixel and Google Analytics.
UET Add-on/Pro: Unlocks the ability to track Bing-specific conversion goals, dynamic remarketing, and advanced e-commerce parameters (like profit margin or shipping costs if using other PYS tools).
