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The WPC Price by User Role for WooCommerce by WPClever is a robust plugin designed for B2B, wholesale, and membership-based stores. It allows you to adjust product pricing dynamically based on the specific WordPress user role assigned to a customer.

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  • We Purchased And Downloaded From Original Authors
  • 100% Clean & Original File
  • Product Version: 2.3.1
  • Last Updated: 2025-11-21
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Key Features & Functionality

The plugin works by creating a layer of pricing rules that override the default WooCommerce price when a specific user role is detected.

Feature Description
Pricing Levels Configure prices at the Global level (storewide) or Individual level (per product/variation).
Adjustment Types Set fixed prices (e.g., $50.00) or percentage-based adjustments (e.g., 90% of the original price).
Visibility Control Hide prices or the “Add to Cart” button for specific roles or guest users.
Login Requirement Require unauthorized guests to log in before they can see prices.
Role Support Works with all default WP roles (Admin, Editor, Customer) and custom roles (Wholesaler, VIP).
Variation Support (Premium) Set unique role-based prices for each specific product variation.

Pricing Logic

The plugin follows a specific hierarchy when calculating the front-end price:

  • Individual Overrides: If a price is set on a specific product page, it takes priority.

  • Global Rules: If no individual price is set, the plugin checks the global settings under WPClever > Price by User Role.

  • WooCommerce Default: If no role-based rule matches, the regular WooCommerce price is displayed.

Note: For the plugin to work, every product must still have a price entered in the standard WooCommerce “General” tab, even if the plugin overrides it later.

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