The MailChimp add-on for Ninja Forms offers you the perfect integration between MailChimp and WordPress via your WordPress forms. Easy to build and customize with no code required.
This is EXACTLY the same product as distributed by the developer. Sales Page
The Ninja Forms Mailchimp integration is a powerful add-on that bridges your WordPress forms with your Mailchimp audience. It’s designed to automate lead generation by turning every form submission into a potential subscriber.
Unlike a basic “signup” form, this integration allows for deep data mapping and automation:
Dynamic Field Mapping: You can map any Ninja Forms field (Name, Email, Phone, Custom Fields) to corresponding “Merge Tags” in your Mailchimp Audience.
Tags & Interests: Automatically assign Tags to new subscribers or add them to specific Interest Groups based on the form they filled out.
Double Opt-In: You can toggle the double opt-in requirement on or off per form, helping you stay compliant with GDPR or improve list quality.
Conditional Logic: If you have the Conditional Logic add-on, you can set rules so users are only added to Mailchimp if they check a “Subscribe to Newsletter” box.
Update Existing Users: If a user is already in your Mailchimp list, the plugin can update their profile with new information rather than creating a duplicate or failing.
Connecting the two is straightforward and doesn’t require coding:
API Key: Grab your API Key from your Mailchimp account (Account > Extras > API Keys).
Plugin Settings: Paste the key into Ninja Forms > Settings > Mailchimp.
Form Action: Inside any individual form, go to the Emails & Actions tab, click the + (plus) icon, and select Mailchimp.
Configure: Choose your Audience (List) and map your fields.
Beginner Friendly: The UI is drag-and-drop and very intuitive.
Granular Control: You can have multiple Mailchimp actions on one form (e.g., add to List A and Tag as “Lead”).
Reliability: It’s an official add-on maintained by the Ninja Forms team.
