The Ninja Forms Emma extension is a dedicated WordPress add-on that bridges your Ninja Forms with the Emma (MyEmma) email marketing platform. It allows you to automatically turn form submissions into email subscribers without manual data entry.
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Automatic Subscription: Instantly adds users who submit a form to your Emma audience.
Segmented List Growth: You can assign users to specific Emma Groups based on which form they filled out.
Field Mapping: Easily sync standard form fields (name, email) and custom fields from Ninja Forms directly to your Emma member data fields.
Opt-in Controls: Includes an “Emma Opt-in” checkbox field, ensuring you only subscribe users who give explicit consent (crucial for GDPR/CCPA compliance).
Double Opt-in Support: Compatible with Emma’s double opt-in settings to maintain a high-quality, verified mailing list.
To get the integration running, you will need:
Ninja Forms (Free version): The base plugin must be installed on your WordPress site.
Emma Account: An active subscription with Emma.
API Credentials: You’ll need to retrieve your Account ID, Public API Key, and Private API Key from your Emma account settings (under the API tab).
Once the extension is active:
Navigate to Ninja Forms > Settings > Emma and enter your API keys.
Open your form builder and go to the Emails & Actions tab.
Add a new Emma action.
Select your desired Emma Group from the dropdown.
Use the Merge Tag icon next to each Emma field to map it to the corresponding field in your Ninja Form.
