Tag Pilot PRO (developed by Tag Concierge) is a premium WordPress plugin designed to bridge the gap between WooCommerce and Google Tag Manager (GTM).
While the free version handles basic tracking, the PRO version is built for serious e-commerce stores that need high-accuracy data for Google Ads, Facebook (Meta), and TikTok without the headache of manual GTM configuration.
This is EXACTLY the same product as distributed by the developer. Sales Page
The standout feature of Tag Pilot PRO is its “GTM Presets”—pre-configured JSON files you can import directly into GTM to instantly create all necessary tags, triggers, and variables.
Full Sales Funnel Tracking: Goes beyond simple “Purchases” to track the entire customer journey:
view_item_list (Category pages)
select_item (Product clicks)
view_item (Product page views)
add_to_cart & remove_from_cart
begin_checkout, add_shipping_info, and add_payment_info
Enhanced Conversions: Supports Google Ads Enhanced Conversions by sending hashed user data (email, phone, etc.) to improve attribution accuracy.
Privacy Compliance: Built-in support for Google Consent Mode v2, ensuring you stay compliant with GDPR/DMA regulations by only firing tags when users give permission.
Server-Side Tagging: Includes a snippet modifier for GTM Server-Side setups, which helps bypass ad blockers and improves page load speed.
Multi-Platform Compatibility: Ready-to-use presets for Facebook Pixel (Advanced Matching), TikTok, Pinterest, and Microsoft (Bing) UET.
| Feature | Free Version | PRO Version |
| Core Tracking | Purchase & Add to Cart | Full GA4 E-commerce Funnel |
| GTM Presets | Basic | Advanced (Google Ads, FB, TikTok) |
| User Data | None | Hashed Data for Enhanced Conversions |
| 3rd Party Support | Limited | WPML, Polylang, Wishlists, Brands |
| Support | Community | Priority Developer Support |
