The ShopMagic Webhooks plugin is a premium add-on for the ShopMagic automation suite. It allows you to send real-time WooCommerce and WordPress data to external apps (like Zapier, Make, Slack, or a custom CRM) via HTTP POST requests whenever a specific event occurs.
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The plugin introduces a new action type called “Call Webhook” within the ShopMagic automation builder.
Trigger-Based: Works with any ShopMagic trigger (e.g., New Order, Order Status Changed, Abandoned Cart, New Customer).
Real-Time Delivery: Data is sent immediately when the trigger event occurs.
Dynamic Data: Uses ShopMagic’s placeholder system to inject customer names, order IDs, totals, and product lists directly into the webhook payload.
| Feature | Details |
| HTTP Method | Supported: POST only. |
| Content Type | application/json |
| Authentication | Supports custom Headers (e.g., Bearer tokens, API Keys). |
| Payload Structure | Custom Key-Value pairs or raw JSON body. |
| Placeholders | Full support for dynamic tags like {{ order.id }}, {{ customer.email }}, etc. |
| Logging | Includes a visual log to monitor request status and server responses. |
| Error Handling | Includes logs for failures (e.g., 404 or 500 errors) for easier debugging. |
Custom Request Body: You can manually write the JSON structure to match exactly what your receiving app (like a CRM) expects.
Multiple Webhooks: You can add multiple “Call Webhook” actions to a single automation to send data to different destinations simultaneously.
Conditional Logic: When paired with the Advanced Filters add-on, you can send webhooks only if specific conditions are met (e.g., “Only send to the CRM if the order total is over $500”).
Compatibility: Fully integrated with other ShopMagic add-ons like WooCommerce Subscriptions, Memberships, and Gravity Forms.
Base Plugin: Requires ShopMagic for WooCommerce (Free or PRO) to be installed and active.
WordPress/WooCommerce: Compatible with the latest versions of WordPress and WooCommerce.
