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Loyalty Program for WooCommerce adds a powerful points-and-rewards layer to your WooCommerce store. Your customers can earn points for purchases, reviews, referrals, registrations and other actions, then redeem these points for store credit or special rewards. The plugin gives full customisation of earning ratios, redemption rules, expiry settings, role exclusions, and report tracking — all from a single dashboard. It’s designed to increase repeat purchases, boost lifetime customer value and simplify retention, without the complexity of building a loyalty system from scratch.

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  • Product Version: 1.9.1
  • Last Updated: 2025-11-13
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Why Offer a Loyalty Program?

Traditional one-time purchases are only half the story. To grow sustainably you need loyal customers who return, spend more, and refer new shoppers. This loyalty-program plugin enables you to turn every purchase, review, registration or referral into an opportunity to reward and retain.

Core Features

  • Points Earning: Customers accumulate points for many actions — placing orders, leaving reviews or comments, registering an account, first order, referral of friends, spending over a threshold, and extra-points for promo periods.
  • Points Redemption: Points can be redeemed as store credit or rewards. You control the conversion ratio of price to points and points to redemption value.
  • Custom Rules & Restrictions: Define which user roles are eligible or excluded, set minimum cart-spend thresholds for earning, minimum points required for redemption, and expiry dates for unused points.
  • Customer Touchpoints: Display messages to customers during product viewing, on the cart page and at checkout, showing how many points they’ll earn or can use — building transparency and incentive.
  • Dashboard & Reporting: Access full history logs of points earned and redeemed, drill down per customer, adjust points manually if needed, and analyse what actions drive engagement.
  • Referral Links: Unique referral links allow customers to earn points when friends register or purchase via their referral — aiding word-of-mouth growth.
  • Branding & Terminology Control: Change “points” wording, alter messaging to fit your brand voice, and create a custom experience.

Typical Use Cases

  • A store rewards customers with 1 point per $1 spent, and allows redemption at 100 points = $5 discount.
  • A first-time buyer gets bonus points when they register, encouraging account creation.
  • During a promo week, all reviews leave 2× the usual points value, driving engagement.
  • A VIP user-role (e.g., “Gold Member”) is excluded from earning to maintain premium tier status.
  • A customer shares their referral link, a friend signs up and orders, both earn points — growing customer base.

Set-Up & Workflow

Activate the loyalty plugin alongside your store’s ecommerce setup. Navigate to the settings, configure earning ratios, redemption values, earn-action triggers, and eligibility rules. Use the dashboard to monitor points balance across customers, purge expired points, or grant manually. Display points messages across your store to keep the program visible and motivating.

Why Choose Loyalty Program for WooCommerce

Building a loyalty program raises customer lifetime value, reduces churn, increases average order size and even drives referrals. A well-constructed rewards program works silently in the background yet creates behavior change: customers come back, spend more, and talk about your store. By making rewards easy and transparent, you turn a one-time buyer into a recurring shopper.

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