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SNIP (the Structured Data & Rich Snippets plugin for WordPress) is a highly specialized tool designed to create and manage JSON-LD schema markup. Unlike basic SEO plugins that offer a few toggle-on schemas, SNIP is effectively a structured data generator for users who need granular control.

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  • Product Version: 2.31.11
  • Last Updated: 2026-01-28
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1. Core Technical Specifications

  • Markup Type: Uses JSON-LD (Google’s recommended format) rather than older Microdata or RDFa.

  • WordPress Requirements: Requires WordPress 5.0+ (some older versions supported 5.1+).

  • PHP Version: Compatible with PHP 7.4+ (standard for modern WordPress environments).

  • Theme/Plugin Compatibility: Works with all themes, page builders (Elementor, Divi, etc.), and AMP (Accelerated Mobile Pages).

2. Key Features & Capabilities

  • 800+ Schema Types: Supports the full schema.org vocabulary. While other plugins offer 10–20 types, SNIP allows you to build any schema listed on schema.org.

  • Structured Data Generator: A visual builder that allows you to manually add properties (like price, availability, aggregateRating) without writing code.

  • Global Snippets (Automation): You can create a “Global Snippet” and set rules (e.g., “Apply this Recipe schema to all posts in the ‘Dessert’ category”) to automate markup across thousands of pages.

  • Dynamic Data Fetching: It can automatically pull information from:

    • Post Metadata (including Advanced Custom Fields / ACF).

    • WooCommerce product data.

    • WordPress wp_options table.

    • Post content, titles, and featured images.

3. Comparison: Free vs. Pro

Feature Free Version Pro Version
Schema Types ~10 standard types 800+ (Full Library)
Field Types ~10 types ~30+ types
Automation Basic Full Global Snippets
Custom Properties Limited Unlimited
Third-Party Support None ACF, WooCommerce, etc.

4. Integration & SEO Tools

  • Search Engine Ready: Optimized for Google, Bing, and Yandex.

  • Rich Results Test: Integrated links to Google’s Rich Results Test tool to validate markup.

  • WooCommerce Support: Automatically converts product data into valid Product schema, including pricing and stock status.

  • Overridable Properties: Even when using a global template, you can override specific fields on a per-post basis.

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